On Monday, we met at Casa Liberdade (the Freedom House). This is another creative co-working space in Rio Branco, a great residential area in Porto Alegre with tree lined streets and huge hills providing some great sunset views. The building is the home of a few different incubators including Engage and Semente. Semente is an entrepreneurial education company and innovation consultancy. They help entrepreneurs transform ideas into sustainable businesses using methodologies such as business model design, lean startup, customer development, etc.
Another of our 4 teams here, is working with Semente to help build a strategy roadmap and software toolkit for the entrepreneurial education of early stage businesses. Additionally, they are leading workshops and discussions on various aspects of business development. The SAP team members involved are Nabil Al-Azem, a Syrian living in Montreal, Amy Hammond, an Australian living in London and Francois Silvain, A Frenchman living in Boston. SAP folks just cannot stay in one place! They are a great team, well suited to their task. Francois, for example, has already built 3 companies, selling the last one to SAP.
The workshop they hosted was an exercise in the Design Thinking approach. This is a structured approach to brainstorming and ideation, where you alternatively expand and contract the possibilities between the ideal and the realistic to zero in on the best approach to the problem. The exercise was to consider FIFA as the client and try to come up with ideas to generate additional fan revenue inside and outside the stadium during World Cup Events throughout Brazil and specifically in Porto Alegre. It was an interesting evening filled with a lot of great ideas and enthusiasm.
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